Before we get started I wanted to say that I’m absolutely impressed by the questions and comments that the first and second articles in this series generated. All your feedback seems to indicate that, in spite of all the hype around Big Data, understanding fundamental concepts like data lifecycle, insights, true value of data and so on is still a challenge. Few comments indicate that the complexity is to blame. Steve Jobs once said, “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.”
Getting our “thinking clean” is one of the reasons that led me to do this series.